Formed in 1997, Strategic Media Solutions don't just know about media, we have been working both inside and alongside media for over a decade. In that time, much has changed... but some things remain very much the same. Media is, and always has been a industry centred on communication. Backed by some of Australia's most experienced media consultants and specialising in quality research with proven methodologies, SMS takes the guesswork out of media and provides sane and time-proven ways to increase your audience and keep them with you for longer.  Musicpulse connects musis listeners to the music industry with weekly polling of targeted sample groups for their opinions on new music. Click here to read the latest report sample . |
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“It seems as we were not quite in touch with what the people wanted....” a comment from a Program Director after the latest survey result? No, not quite, a comment from a sitting member of parliament who just lost their seat in the recent Australian election.
Talk to ad agencies today and the one thing they want to know about is how you can help them by engaging your customers with their client's product. Engagement is a term that 's hard to define, but broadly involves building relationships. 
The final weeks of June, 2010 will go down in Australia as the history making moment in which a Prime Minster was removed from office by his party, without serving his first term as leader. Just 24 hours later, further history was made as we witnessed our first female Prime Minister being sworn in to lead Australia. 
If you were a buyer of vinyl records in the 1960's and 1970's you'll probably recall having to line up to buy the latest Queen album, Beatles single or Pink Floyd release. Fast forward to May 28, 2010 and the line ups continue, but for a far different medium. Now that album, that artist, all the books that have ever been written about them, plus access to fans, tickets, and more are all in one hand held, portable device that's known as the i-Pad. 
On June 25, 2010 fans across the world will light a candle to remember the King Of Pop - Michael Jackson and commemorate the one year anniversary of his passing. Recognised as the most successful entertainer of all time, he contributed to music, dance and fashion and was a global figure for over 4 decades. 
If you're reading this as one of our Australian or UK clients you'll be aware of the success of the cooking shows now invading prime time TV. In North America, the US version of Iron Chef broke new ground over the traditional 'Martha Stewart style' of your mum's TV cooking programs. 
In what will be one of the largest global media efforts undertaken to launch an Australian album, legendary band INXS have commissioned Strategic Media Solutions and Twenty5eight to assist in a joint venture for the global launch of their latest “INXS Platinum” album. The accompanying radio special and interview package “INXS Platinum - 30 Years In The Making” will be available to radio stations and select music media around the world. 
As a consultant, I often talk shop with GMs and PDs, admittedly more so around this time of the year as we review the goals set for the station’s 12 month performance and start looking at budgets for the coming financial year. When we talk about how decisions are made or what works and what doesn’t, I occasionally hear radio myths often quite innocently used in order to justify why a station has decided certain aspects of their programming philosophy conform to listener turn offs and turn ons.
Great ratings can leave you on a high for days after the results come out, but nothing’s worse than a down book. (or even worse, series of books). It’s even worse when you’re a group program director and you have 8 reports coming in within an hour of each other from five or more markets, but that’s a story for another issue! 
About this time of year, it's a 
Apple will include a built-in FM tuner in one of its models for the first time since the iPods' launch eight years ago. The iPod nano will feature an FM radio with live pause and iTunes Tagging. The announcement came from CEO Steve Jobs today, who made a surprise appearance at Apples' annual showcase of new devices six months after taking medical leave for a liver transplant. 
Watch this great video giving a tour of the new Microsoft Zune HD. We can't say whether it will give MS any more sales or marketshare against the iPOD, but we can say that it's looking mighty good! 
Sydney – 8am Friday 26th June... the newsreader struggles to get out a newsflash over the sound of my car engine backing out the driveway – “unconfirmed reports just in say that Michael Jackson has had a heart attack. We can’t confirm but sources say he’s in a coma, but expect the worst.” 
At the age of 79 Astronaut “Buzz” Aldrin is possibly the last person you’d expect to be heading into the studios with rapper Snoop Dog and producer Quincy Jones, but it’s all for a good cause. Aldrin's ShareSpace Foundation, which promotes Science and exploration, is one of three beneficiaries of the song's iTunes sales of “Rocket Experience” the song released today on i-tunes to celebrate the 40th Anniversary of man’s epic landing on the moon. 
China showed the world how a “home crowd” stance that cheers and encourages those around us can turn out a winning team.
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