Formed in 1997, Strategic Media Solutions don't just know about media, we have been working both inside and alongside media for over a decade. In that time, much has changed... but some things remain very much the same. Media is, and always has been a industry centred on communication. Backed by some of Australia's most experienced media consultants and specialising in quality research with proven methodologies, SMS takes the guesswork out of media and provides sane and time-proven ways to increase your audience and keep them with you for longer.  Musicpulse connects musis listeners to the music industry with weekly polling of targeted sample groups for their opinions on new music. Click here to read the latest report sample . |
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If you were a buyer of vinyl records in the 1960's and 1970's you'll probably recall having to line up to buy the latest Queen album, Beatles single or Pink Floyd release. Fast forward to May 28, 2010 and the line ups continue, but for a far different medium. Now that album, that artist, all the books that have ever been written about them, plus access to fans, tickets, and more are all in one hand held, portable device that's known as the i-Pad.
Apple have ingeniously created demand for the latest i-Pad electronic device. In countries around the world, potential buyers have been camping out overnight to grab their latest version of CEO Steve Jobs most recent addition to the phenomenal Apple range.
When all of this social media and digital technology collides it's easy to get caught up in the eye candy and miss the reality of what's taking place. Throughout history, it's been consistently observed that we often overestimate the short-term impact of new technologies while underestimating their longer-term effects. Not convinced? Not that long ago in technology terms, when it came to listening to recorded portable music SONY had the SONY Walkman and Discman under their dominance. Along comes Apple on 23rd October, 2001 with the first i-Pod. The course of portable music technology and accessibility to music ( including the music label's business models) were turned on their heads. SONY has been playing catch up ever since.
If you're still struggling to get a web site up and running for your business, then you'll need to make a quantum leap to get near any where New Media devices like the i-Pad, and new communication channels such as Twitter and Facebook are taking us. What sets Apple's latest release above its competitors like The Kindle and other similar electronic hand held reading devices is the vast array of other media related integration available. So how do we ensure we are at the head of the queue and not playing catch up? Look at the second level of impact from these New Media channels and devices. How do you use them to build your brand, provide engagement with your listeners, customers, business partners and other media? Maybe post your music logs each hour to the i-Pad or social networks complete with links to the HD version of the music film clips of songs on your playlist; set up a unique "Listener Loyalty" club and reward your listening or viewing customers with additional content they cannot access through your free to air "broadcast" channels.
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