Strategic Media Solutions - First "Dozen From The Decade" release a surprise emotional track

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First "Dozen From The Decade" release a surprise emotional track

Strategic New Media has released the first of their "Dozen From The Decade", the twelve songs that radio listeners have rated over the past 10 years as their most emotionally engaging tracks. Commenting on how the final twelve songs came together, Strategic New Media General Manager, David Rogerson, said " we've taken all of the written comments listeners have made about each individual song we've been testing on line since year 2000 until now. Using an emotion score from those written comments and combining them with each listener's enjoyment rating for the song, we've arrived at the 12 Highest Emotionally Engaging Songs from 2000 to 2010. "

In a social media innovation, each song will be released on the company's Facebook page (Strategic Media on Facebook) over the course of the next two weeks. The first release at song twelve is "100 Years - Five For Fighting."

"There's been quite a cross over between music genres " Rogerson added. "We were not sure what to expect, but the influence of country cross over artists like Taylor Swift and Carrie Underwood have certainly increased listener engagement and emotional attachment to songs in more recent years. What has been interesting is the significant increase in comments about seeing songs on You Tube. The visual aspect of a song adds to its engagement and enjoyment factor. There's a clear parallel between the advent and growth of You Tube and similar sites with the increase in emotional engagement. Combine this with the social media sites where friends are sharing favourite movies, artists and songs and you start to see a trend in how music has added an extra powerful and emotional connection among radio listeners and their friends."

Australia's Music Pulse has been the base source of the song data analysis, combined with qualitative comments from Strategic New Media's own music and audience trending research. The final "Dozen From The Decade" investigated more than 17,000 tracks in over 10 years of research.

More details contact:

David Rogerson:       Managing Director, Strategic Media Solutions & Strategic New Media

Office:            02 9532 1299
Mobile:            0418 643100
E-mail :            This e-mail address is being protected from spam bots, you need JavaScript enabled to view it

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